When Norfolk Southern looked to deepen its connection to hometown fans through sponsorships with the Atlanta Braves, Atlanta United, and Atlanta Falcons, I collaborated on the design and execution of the “Delivering Wins” campaign. We tied the brand’s operational strength to the spirit of Atlanta sports by developing bold animations, immersive visuals, and localized content. My role included art direction, layout design, motion concepting, selecting imagery, and refining assets for production handoff—helping ensure the campaign felt authentic, engaging, and visually consistent. The animations and stadium executions captured attention, sparked social sharing, and reinforced Norfolk Southern’s identity as a proud Atlanta company.